Nike Undefeated x Air Max 90 'White Blue Fury'

Nike teamed up with LA-based sneaker boutique Undefeated for this December 2019 renovation of Tinker Hatfield's Air Max 90. Circumventing the AM90's typical mixed-material makeup, this take on the classic sneaker uses only premium leather to craft its upper. Undefeated’s tally logo is located on the heel, heightening brand awareness for this collaboration. Hits of Blue Fury break up the otherwise all-white look, finding space on the branding, perimeter, Max Air unit and outsole.