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MARKET

MARKET

MARKET is Mike Cherman's brainchild, and since its beginnings in 2016, it has literally turned fast fashion on its head, spawning a devoted following. Think of it as mash-up of the most in-demand references and viral moments in popular culture, inspired by the rebellious spirit of New York's Canal Street. The brand has become one of the most recognizable names in streetwear, especially for its signature smiley face basketballs and other logo items.