Unveiled in 1984 by Nike, the Jordan Brand is owned and created by the legendary basketball player, Michael Jordan. The basketball sneaker, Air Jordan 1, was designed by Peter Moore for a young Michael Jordan, who was still unproven as a rookie in marketability and professional competition. Today, the iconic silhouette transcended both sneakers and sports, garnering tremendous reception from every sneakerheads around the world, from bespoke collaborations with luxury brand ‘Dior’ to renowned artists such as Travis Scott. The Air Jordan silhouette does not stop at just the 1s. To date, there are 36 different silhouettes, working from the Air Jordan 1s, 2s, 3s all the way to Air Jordan XXXVI. The Jordan Brand continues to inspire sportswear and lifestyle movements through new releases, retros and unpredicted collaborations. Grab the highly sought after Jordans at Ox Street! 

Air Jordan

From Air Jordan 1 Lows to Nike Dunk Highs, here are some hidden gems that you may have missed while browsing for new kicks on Ox Street. These are our best picks for affordable hype sneakers. From under retail pickups to criminally underrated pairs that everyone is sleeping on. Check out our selection and don't sleep on these pairs!

Hidden gems

Being one of the world’s largest athletic company, Nike, Inc. was founded in 1964 by Phil Knight and Bill Bowerman. Alongside its apparel offerings, Nike is also best known for breaking grounds in the sneaker industry. Home to many of the all time classic silhouettes, such as the Air Force 1, Air Max and Nike Dunk franchise. Not forgetting collaboration pieces every sneakerhead will dream of, with renowned brands and artistes around the world. Snag yourself a pair of your favourite Nike on Ox Street! <br><br>📸 @natejrawlings

Nike

During this season of giving, check out our gift guide to pick the perfect pair for him!

Gift Guide For Him

Uppers crafted entirely from leather, the Air Jordan 1 Low ‘Bred Toe’ features a familiar color blocking originally seen on it’s high-top counterpart. Combining red toeboxes, collars and heel, paired with white quarter panels and black overlays. Embroidered Wings logo at the heels,  accompanied by black nylon tongues featuring a white Jumpman logo and a MJ’s #23 atop the lace keeper.

Air Jordan 1 Low 'Bred Toe'

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