Founded in 1906 as New Balance Arch Support Company in Boston, Massachusetts, New Balance first started out manufacturing shoes for runners which became very popular amongst budding athletes. Over the years, New Balance has stayed relevant by producing consistently not only athletic shoes, the company manufactures the Made in USA line such as the 99x Series and the 550 series which received a lot of attention for everyday wear. Not forgetting collaborations with big names like KITH, Aimé Leon Dore, Joe Freshgoods and many more. Cop your New Balance here at Ox Street! <br><br>📸 @sim0nsteenberg

New Balance

Joe Freshgoods

The newest collaborative project between New Balance and Joe Freshgoods introduced a brand new silhouette, the Joe Freshgoods x 9060 'Penny Cookie Pink'. The 9060 warps and amplifies elements taken from the 990 series, providing it a highly experimental and visual-tech led designs of the millennium era. Constructed by mesh and nubuck upper, outfitted with ivory cream and blossom tint, adds a hint of summer to this model. Cushioned by signature ABZORB cushioning accompanied by a playful detail, with inner padding for maximum comfort.

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New Balance Joe Freshgoods x 9060 'Inside Voices - Penny Cookie Pink'

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New Balance Joe Freshgoods x 9060 'Inside Voices - Penny Cookie Pink'