Nike Air Max 90 'Fried Chicken'

The Nike Air Max 90 SE ‘Swoosh Mart Fried Chicken’ draws inspiration from the distinctive fried chicken packaging used by Japanese convenience stores like Family Mart. The retro runner features yellow and white stripes throughout the upper, including a tearaway outer layer on the toe box and collar. Those sections reveal orange suede paneling with assorted branding elements — including ‘Hot Air’ and ‘AM90’ — in a cartoon font. Chrome detailing lands on the sneaker’s molded eyelets, stitched-on heel patch and cropped Swoosh, while the graphic sockliner depicts a pair of metal tongs.